asheville is a town nestled[0] in the middle of the appalachian mountains. my experience of asheville was going "oh, we're probably nowhere close to asheville" in my van as cam & me crested the endless hills. suddenly, asheville appeared, and i went "oh, is that asheville?"
i would call asheville cozy and peaceful. it's full of tourists, but the locals don't seem to mind. walking around, the vibe was happy.
[0]: news websites call asheville "nestled" so often it has become a local meme.